Down & Dirty.
The campaign that asks rural teens …
Is vaping getting you caught in a mood? Nicotine’s got an audience who values their autonomy acting unlike themselves. This campaign helps teens connect their uncharacteristic moments with nicotine.
In this public health campaign, I wanted to keep it fun and interesting for teens, but the facts still needed to take center stage. I used relatable activities to remind them that their mood doesn’t control them. But nicotine might be. The accompanying post copy on social media rounded out the campaign with brain science.
1.3 million
video completions in North Carolina
975 k
video completions in Oklahoma