Visit Baton Rouge.
Driving tourism in Louisiana’s Capital City.
It’s not just a college town, it’s a cultural hub with history, flavor, and flair around every corner. Working with an official tourism bureau brings the opportunity to share vibrant experiences with all.
I worked on this account at the worst possible time in history: the COVID pandemic. But as quarantine restrictions lifted and people dreamed of traveling again, I wanted to show them all there was to do in their own backyard. I penned a versatile concept that romanticizes a lively city and invites people itching for discovery to explore.
The way people lived and traveled was turned on it’s head, so when it came to expanding this campaign into print I wanted to flip the audience’s perspective too. With a little exploration, local experiences that felt like a faraway dream could be a reality again
Best of Show: Broadcast
2022 ADDY Awards AAF Baton Rouge
70% increase
YOY web sessions
4 Telly Awards
43rd Annual Telly Awards
It was so nice, we did it twice! As more restaurants and businesses welcomed people back, Visit Baton Rouge asked for a part two.
This video also received a Gold ADDY at AAF Baton Rouge’s ADDY Awards.
One of my favorite parts of being on this account was planning and creating organic social media content. A client who lets you explore creative avenues as much as they want you to explore their city? Enough said. I collaborated closely with the social media manager to make monthly content calendars and bring Baton Rouge to life on the social-sphere.
68% increase
YOY web traffic