Visit Baton Rouge.
Driving tourism in Louisiana’s Capital City.
It’s not just a college town, it’s a cultural hub with history, flavor, and flair around every corner. Working with an official tourism bureau brings the opportunity to share vibrant experiences with all.
I worked on this account at the worst possible time in history: the COVID pandemic. But as quarantine restrictions lifted and people dreamed of traveling again, I wanted to show them all there was to do in their own backyard. I penned a versatile concept that romanticizes a lively city and invites people itching for discovery to explore.
Best of Show: Broadcast
2022 ADDY Awards AAF Baton Rouge
4 Telly Awards
43rd Annual Telly Awards
It was so nice, we did it twice! As more restaurants and businesses welcomed people back, Visit Baton Rouge asked for a part two.
This video also received a Gold ADDY at AAF Baton Rouge’s ADDY Awards.
The way people lived and traveled was turned on it’s head, so when it came to expanding this campaign into print I wanted to flip the audience’s perspective too. With a little exploration, local experiences that felt like a faraway dream could be a reality again
70% increase
YOY web sessions
68% increase
YOY web traffic
One of my favorite parts of being on this account was planning and creating organic social media content. A client who lets you explore creative avenues as much as they want you to explore their city? Enough said. I collaborated closely with the social media manager to make monthly content calendars and bring Baton Rouge to life on the social-sphere.
